You know the saying what doesn’t kill you makes you stronger – technically speaking in our virtual very connect world – that doesn’t work much – in a world where brands are no longer in control, where consumers have a right, and brands want to communicate rather than dictate even the biggest brands out there [...]
For a while now, I’ve wanted to get back to blogging, but somewhere between preparing for a wedding, doing my final exams, registering for my last semester of classes, actually getting married and having the nerve to take three weeks off work and f
As 2012 approached and we bid farewell to 2011, here is a quick run down of the Social Media posts hosted on Sleepless in Amman in 2011! Variables for Social Media Success When it comes to Social Media Management each strategy, tactic wil
When it comes to Social Media Management each strategy, tactic will vary according to the client and the campaign at hand. If there is anything that we need to understand and remember, the customers are in charge, we can no longer broadcast our messa
The second session of the MediaME Forum day 1 calendar of events brought to the stage an inspirational speaker, and not because his first revelation of the day is a picture of a scrumptious knafeh! Ahmad Humeid of Syntax spoke about Digital Branding
Welcome to Sleepless in Amman, where late nights of Insomnia are spent writing my thoughts where the whole world is sleeping, usually around topics of my interest including community out-reach, business, general news, my beloved Jordan, Social Media and occasional Odds & Ends. You can learn more about me by clicking here
