Nissan: Combining the power of Facebook & traditional SMS contests
September 12, 2011
in Social Media
One of the most distinct developed applications that have surfaced lately was the “Micra Prize Frenzy” that was launched by Nissan Jordan yesterday. The Facebook contests brings the world of SMS and Facebook development into one application that gives users the chance to either accumulate points for a chance to win one of three Nissan Micra Cars or a number of prizes including mobile phones, pre-paid scratch cards or more.
The Application is hosted on Nissan Jordan’s Facebook Page (http://www.facebook.com/NissanJordan), Zain Jordna’s Facebook page (http://www.facebook.com/zainjordan) and Orange Jordan (http://www.facebook.com/OrangeJordan).
By combining the utility of SMS by all mobile operators in Jordan to enter the game (ensuring that no fake accounts can play and that winners of the application are residents of the Kingdom), alongside a non-traditional sweepstake where users have to “unlock a Nissan Micra Trunk” for their prizes – the application is built as an interactive addicting game. In a nutshell the application is an exhilarating game show where users play for a chance to accumulate points to win the car or prizes, I took a shot at it to check out the flow and mechanism of the application and found myself going back a couple of times because I found the whole “Unlocking the Trunk” (Which a user can do twice) quite addictive and I loved the anticipation of seeing what’s behind the trunk.
The application which is developed by Digital Front (http://www.facebook.com/DigitalFrontMe) was described on their Facebook page as “Combining the viral power of Facebook with traditional SMS contests, you get the premise of Nissan’s newest Campaign we helped bring to life – the Micra Prize Frenzy.”
I loved the application and in my personal opinion I foresee a successful campaign as they have combined many elements to make it exciting and engaging to the end user. The graphics and designs utilized in the application also make playing the game fun and social increasing the “fun” factor. I hope to read the success of this app in the press someday soon as I know for a fact that this is the first application in the region to combine both SMS and a Facebook Contest.
Director of Digital Marketing Strategy by Day, Blogger by Night. Mother to my lovely Hana and a food addict.
August 23, 2016
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