Social Media Abuse on Facebook: Are Brands so Insecure?
July 14, 2011
in Social Media
When it comes to developing applications, Facebook guidelines are very strict, it is disturbing the amount of broken laws and rules that are administered online. It breaks my heart to see so many brands indirectly affiliated with it. I was browsing “Sho El Fekra” application today which is great idea, a campaign that allows people who are committed to social change, to share ideas which will help your community, and realized that they have a big social media app development violation.
Facebook clearly states the following in their Developers Policy: “You must not incentivize users to Like any Page other than your own site or application, and any incentive you provide must be available to new and existing users who Like your Page.” Which is what the application is doing, enforcing mandatory LIKES to different pages in order to enter the contest and vote. I am not against any of those businesses or pages, on the contrary, I respect all of them for the great work they do for the community, but I cannot respect the means in which they are acquiring fans.
I tweeted to Nakhweh saying @nakhweh Ur app “Sho El Fekra” is against #Facebook Guidelines. U can ask a user to like UR page to proceed. Not Mandatory 12 likes #Spam their reply was that “we understand your frustration but they r 10 of the respectful #jo orgs, today is the last day, next time it’ll be different :)”
Be different by fixing it now, not by forcing likes upon people. What I don’t understand is the following, Hamzet Wasel, Injaz, Jordan River Foundation, King Hussein Cancer Foundation, Madrasati, and Zikra Initiative are you that insecure about your amazing initiatives that you have to let an application force people into liking your page. This is not SOCIAL MEDIA, this is not how you reach people and communicate with them, this is pure spam!
Is it Nakhweh’s Fault? Maybe because they built the application, and I will give them the benefit of the doubt, maybe they did not read the Facebook Promotion Guidelines, however, what about those 12 brands that are embedded into the application forcing people to like their pages before a user chooses to vote for their favorite idea? Why did they agree to be there? It’s a shame what Social Media has become in Jordan, my good friend and fellow blogger Mohammad Shawash blogged about it before, you can read this here: 5 Reasons Why I Hate Facebook “Like” Competitions!
So when will we have Social Media Ethics in Jordan?
Director of Digital Marketing Strategy by Day, Blogger by Night. Mother to my lovely Hana and a food addict.
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