The Media ME Forum 2011: The stats that matter

The Media ME Forum 2011: The stats that matter

After registration and catching up with a few lovely tweeps during the morning coffee mixer, the MediaMe second annual event kicked off at 9:15 with the opening ceremony by MediaScope/Founder of MediaME Zeid Nasser who has announced 300 registered people attending the MediaME Forum today and stressed that this opportunity and its numerous coffee breaks is an opportunity to networking.

The events welcoming key note address was by Joud Nawar from Ipsos group who has shared rather interesting research stats. Research, performance of traditional media and online audience measurement we’re introduced by Nawar  today,  out of which I found the following most remarkable:

  • If the MENA Region we’re a country it would be the 3rd largest in the world
  • Over 30% of the MENA region residents have access to the internet
  • 38% of our time is spent SLEEPING ZZZzzzzzzzzzzzzzzzz
  • Internet penetration will continue to grow in the LEVANT Region
  • 11% of people in the MENA Region watch videos online
  • 25% of people in the MENA Region own a smart phone
  • TV Reach is the highest among multimedia, including a 33% growth in Saudi Arabia, and a 4% growth in Jordan
  • 100 Million US Dollars is spent on online advertisements in the MENA Region
  • Internet penetration in the GCC is very high
  • Internet penetration in Jordan is 35%
  • With the growth of the internet penetration audience measurement is a must
  • Publishers such as Jeeran, Yahoo, Google, Facebook etc will benefit from the Online measurements
  • The most visited website in the MENA Region is Facebook followed by Google & YouTube
  • Al Rai, Koora, Al Madina, Khaberni, Al Dustoor are the top local website in Jordan
  • 63% of the online audience are males where as only 37% are females
  • 60% of the Facebook audience in the region are females


That’s as far as I could type while listening to those numbers, I thought the presentation by Joud Nawar was amazing with a lot of interesting statistics, that’s one powerpoint I would kill to put my hands on to say the least.





Director of Digital Marketing Strategy by Day, Blogger by Night. Mother to my lovely Hana and a food addict.

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