Toyota Jordan: Having more likes on your entry will increase your chances to win?

Toyota Jordan: Having more likes on your entry will increase your chances to win?
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Promotions are an increasingly popular way for marketers to reach Facebook’s 1,747,120 Jordanain Users on Facebook,after all, if you see an item in your news feed about a friend getting a free burger, or entering to win an iPad, you’re quite likely to check out how you can get the same thing.
But then again, Jordanain Brands tend to screw up either out of plain ignorance or bad representation by Social Media Management companies who fail to advice on the proper practices of a Facebook page. I was browsing Facebook yesterday to learn that an esteemed brand in the automobile industry has decided to handle a “Photo Contest” on its Facebook page by uploading photos to albums and acquiring votes by getting people to use the Facebook LIKE button as a voting tool. I wonder if they knew that it was against Facebook rules and regulations.
Funny as it may sound many Facebook pages were shut down because of Facebook page violations, meaning your fans, wall posts, photos, videos etc… are off Facebook for life because they have violated terms and conditions. The brand I am talking about in today’s blog post is Toyota Jordan.
So the contest goes as follows, it does start as an Application Canvas where you click on “What Would You Drive” and click on the “Participate Now” button. The illegal actions start here as they are now visibal links to a Privacy policy or a Facebook disclaimer. Furthermore the Facebook logo is used in the participate button.
Once the application starts running you fill out a form worth of questions and as soon as you answer them you are greeted with a thank you page telling you that your submission will be up and running within 24 hours. Then what? Submissions are uploaded into a Facebook album where many people seem to hit the LIKE button or leave a comment. According to the apps Terms and Conditions “Having more likes on your entry will increase your chances to win” but did the app developer or Toyota consider the illegality of this matter. I mean you did have of the application right why not finish it off and create a voting platform on a third party page rather than on the actual Facebook page. I really hope brands would open their eyes in our country. If Facebook had a legal office in the Middle East they would’ve kept an open eye on illegal issues but it seems most of the Facebook Apps in our country is crooked.
In a nutshell, the Facebook Promotions Guidelines say this:
You may not administer any promotion through Facebook, except that you may administer a promotion through the Facebook Platform with our prior written approval. Such written approval may be obtained only through an account representative at Facebook. It is against the Facebook Promotions Guidelines to require users to become a fan of your Page, comment on a status update or photo upload or make a post on a profile page in order to be entered into a contest.
What Toyota Jordan should have done if they wanted to create a photo contest on their page.
[1] Build an application on a separate canvas where people can (1) Upload their photo’s [Which they have already done] (2) Have their friends vote for them in a legal app hosted on a third party page which is then embedded into Facebook and not on the Facebook page wall or photo albums.
[2] Included clear Terms Of Use and Privacy Policy on the app as well as the Facebook Disclaimer “This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to [disclose recipient(s) of information] and not to Facebook. The information you provide will only be used for [disclose any way that you plan to use the user’s information].”
I just wish that brands would stop abusing Facebook. Because the way their going if I had a submission I’d create 50 Fake Facebook accounts every day and have them vote for my photo, where as a proper application would block any suspected Fake accounts from entering/voting on the app and any tampering from users would get easily detected and would disqualify the users immediately.

Last but not least allow me to say this: Having more likes on your entry will increase your chances to win? Yes it will but when you use the proper tools like a third party application that cannot be manipulated to be fair to all of your fans who are trying their best to win the sweeptake, on a secure platform that may not be manipulated not on a photo contest held on the actual page using the LIKE BUTTON.

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Director of Digital Marketing Strategy by Day, Blogger by Night. Mother to my lovely Hana and a food addict.

Comments

  1. good read…

    here’s a link for promotions guidelines in case someone needed them 😉
    http://www.facebook.com/promotions_guidelines.php

  2. Oh i wonder, when Facebook police (automated bot) will be able to detect such bad behaviors from such companies AND take action.

    Shame on you Toyota but I like your Toyota Prius

  3. I would say we need to learn from past bad case studies & not do them all over again..Haram Toyota :(

    Love the post missy!!

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