Twitter Analytics: Tweet | Measure | Evaluate
September 13, 2011
in Social Media
Back in July of this year Twitter has acquired Backtype. a social analytics company platform which had launched BackTweets Pro (http://backtweets.com/tour) in May before its acquisition.
“BackTweets is the only product that closes the loop for marketing on Twitter, helping brands, agencies and publishers understand how engagement on Twitter converts to web traffic, sales or other key performance indicators they’re interested in,” says BackType founder Christopher Golda.
For bloggers like my self especially those who use WordPress, BackTweets is considered to be the best out of all WordPress Twitter Plugins, which unlike other twitter plugins, allows you to customize the look and feel of the bottoms to sync with the theme and design of your blow, and allows any clicker to travel straight into twitter with having to Oauth any other apps. (Maybe I should consider getting rid of that Twitter Marquee on the header and add a simple BackTweet Button instead)
Similar to Facebook insights now Markets have the chance to measure, monitor and evaluate the reach and success of their tweets with this platform, which shows the tweets, retweets, replies and impressions per tweet, alongside a graph of twitter activity on daily, weekly and or monthly basis.
BackTweets is now the Web Analytics Tool for Twitter, released and shall be known from this day forward as “Twitter Analytics”. According to Mashable who announced the service about an hour ago on their platform; Christopher Golda who founded BackType is the new platform staffer, who assures that this analytics platform will “will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.”
The service will be available for free and is currently BETA where only a small group of partners is gaining access.
It’s about time Twitter brings in a measurement tool, what is social media without measurement? Can’t wait for the platform to be available for all tweeps to enjoy!
Director of Digital Marketing Strategy by Day, Blogger by Night. Mother to my lovely Hana and a food addict.
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